DIY Website

WHY HAVE A WEBSITE?

A professional website is your digital storefront—a space where customers discover who you are and what you do. Here's why you need one:

  • Increased credibility
    • A well-designed website showcases your expertise and builds trust with potential customers.
  • Control over content (services and service areas)
    • Highlight your unique services, service areas, and success stories. Your narrative, your way.
  • Manage your own leads
    • Generate and manage leads directly through your website, taking out extra steps

HOW TO GET STARTED WITH YOUR WEBSITE

Creating a website is easier than ever. Choose an approach that fits your needs:

OPTION 1: Build It Yourself

If you're hands-on, you can create a stunning website with accessible tools:

  • Domain Name
    Purchase a memorable .com domain that aligns with your brand.
    • Make sure it doesn't bring any baggage (previous/similar websites using domain, blacklisted, trademark issues, negative connotations, etc.)
  • Hosting Providers
    Reliable platforms like GoDaddy, Namecheap, HostGator, Bluehost, and Wix make it simple.
  • Platforms to Build On
    For ease, Wix offers an intuitive drag-and-drop system. If you're tech-savvy, WordPress provides powerful customization.

OPTION 2: Hire a Web Developer

For a polished, professional result, consider outsourcing:

  • Budget-Friendly Options
    Check out platforms like Fiverr for affordable talent.
  • Local Expertise
    Collaborate with a local developer who understands your market.

WHAT YOUR WEBSITE NEEDS

The best websites drive conversions. Being functional and visually appealing can help drive conversions.

Make sure to include:

Your Landing Page:

Make sure that users on your website can answer these questions quickly.

What are you offering? (TOF)

    • What website am I on?
    • What product(s)/services can I get on this page?
    • What brand(s) are you offering?

Why should I pick you? (MOF)

    • Why should I trust you? (genuine brand?)
    • Is this relevant to my current needs?
    • What is the Unique Value they give, and how does it compare to other options?

What do you want me to do next? (BOF)

    • What is the Call To Action (get a quote, call, more info, etc.)
    • How do I take that action? (button, linked text, etc.)

This is an example of our homepage with answers to these questions highlighted in red.

On your website, make sure to include:

  • Service Areas
    Clearly define where you operate to attract the right customers.
  • Services Provided
    Showcase the versatility of JellyFish Lighting—eave lighting, patio lights, and more.
  • Contact Form
    Make it easy for potential customers to reach you.
  • Keywords
    Use words and phrases in various parts of your website, so you will be more searchable on Google. Learn more on our article about Keywords.
  • Lead Collection Form
    This is a great call to action, collect leads from people visiting your site.

 

Ways to show credibility and create trust with website visitors:

Professional photography, high quality design, guarantees, return policies, privacy policies, Secure payment gateway(with icons to show it), brand recognitions/awards, Testimonials, client logos, pictures of customers using product, video demonstrations, logos/links to orgs affiliated with your company, contact info proving company is real, detailed product information, positive publicity, social media presence, third party creds/certs, company contact info

 

Additional Touches:

  • SEO Optimization
    Use strategic keywords in your headers, content, and even image file names to improve discoverability.
  • Social Media Links
    Create connections to your social media platforms.
  • Dynamic Visuals
    High-quality images and videos of JellyFish Lighting in action can engage visitors.
  • About Us
    Share your story and what makes your business unique.

TIPS FOR SUCCESS

  • Optimize for Mobile
    Ensure your website is mobile-friendly. Most users will discover you via their phones.
  • Leverage Keywords
    Use phrases like "permanent holiday lighting," "patio lighting installation," and "customizable eave lighting."
  • Showcase Your Work
    Include a gallery of your installations to inspire and engage potential clients.
  • Always Be Testing
    Continuously make changes to your website and test if the changes improve conversion.

Extra Tips

  • Attention 
    • Have everything on the page point to what action you want the user to take
  • Context
    • where are the visitors coming from? Does it match their expectations?
  • Clarity
    •  Is the subject/purpose clear with a quick scan? Do users know what will happen if they click a link?
  • Congruence
    •  Do all of the words on page encourage the desired conversion, or are there distractions? 
  • Closing
    • Use positive messaging near the desired click region/CTA. Negative wordage can discourage action
  • Continuance
    •  Once users have converted/acted, do they know they've completed it and are they ready for the next conversion?