Keywords

Understanding Keywords for SEO Success

A keyword is rarely just a single word—it’s usually a phrase that people search for online.

Goal: Find many keywords with High Search Volume & Low Competition

 

What to do with Keywords?

Include them in your home page, blogs/articles, and any other page that you want consumers to see in Google (or Bing, etc.) search. Each page on your website should have a few keywords that it is trying to rank for. A page can have a small number of short-tail key words (one word or short phrase) and many more long-tail keywords. If you have multiple pages trying to rank for the same keywords, "keyword cannibalization" can occur and hurt your overall rankings.

Keyword importance

1. URL (subURLs, pages within pages, redirections)

    • Your domain is what's between https://www. and .com
      • Example: https://www.jellyfishlighting.com/
    • Subpages will be what goes after the .com/
      • Example: https://www.jellyfishlighting.com/blog/color-changing-outdoor-christmas-lights
      • Under our "blogs" page we have this blog "color-changing-outdoor-christmas-lights"
    • Make sure the URL and subURL have names with keywords that you want

2. Title tags (keyword first, brand second. Under 63 characters long

    • The title of your article/page should include the keyword that it is trying to rank for
    • If it is over 63 characters, then it will be cut-off when displayed on Google search

3. Header Tags (h1,h2,h3

    • In your page's text you will have subtitles or headers. They are coded different than normal paragraph text
    • The header-tagged text should include variations of the keywords that the page is trying to rank for

4. Main content (paragraph) put it in at least once when relevant. 

    • This is the main content of your page; the paragraphs of information
    • Avoid shoving your paragraphs full of the keyword. "keyword stuffing" can hurt your ranking

5. Image Alt text & File name (can also help images rank well in image searches)

    • Images and files make your pages more engaging to users
    • Google can only see what your images are via the "alt text" so put relevant keywords in the alt-text of the images and files.

6. Anchor text (visible link text) (Internal links should include the linked pages keywords)

    • It is very important to include links in your pages to other pages.
    • The text that is clickable (includes a link) is called anchor text
    • The anchor text used to link to other pages should be a keyword for the page that it links to

 

The ideal keyword is a highly searched phrase with low competition. However, the most searched terms aren’t always realistic to rank for.

For example, "LED Lighting" likely has massive search volume but is dominated by industry giants like GE, making it nearly impossible to compete. Instead, we focus on highly searched variations with lower competition, such as:

  • Permanent LED Lighting
  • Permanent Christmas Lighting

Think Like a Searcher

If you had a question, how would you type it into Google?
Examples:

  • Christmas lights I don’t have to hang up myself
  • Who sells permanent Christmas lights?
  • My husband fell off the roof hanging Christmas lights

Keyword Variations Matter

Certain variations have different levels of competition:

  • Fell off the roof might have lower competition.
  • Christmas lights might be highly competitive, especially in peak season.

SEO & Conversions

SEO agencies often promise to rank you #1 for a term—but that’s meaningless if no one is searching for that term with the intent to buy. The real goal isn’t just ranking—it’s driving conversions (bid requests and sales). Always ensure your SEO efforts result in real business impact.

There are a number of websites that can help you research keywords.  However, there are some industry standards that we recommend.

  • SEMRUSH (website or plugin)
  • Keywords Everywhere
  • Keyword Planner through Google Ads

 

HOW CAN YOU DISCOVER KEYWORDS?

GOOGLE

  • Go to Google.com and start typing permanent Christmas lights
  • What options does Google auto-generate?
  • Those are keywords you should consider in your website headers, paragraphs, links, images, etc
  • You can do the same thing on YouTube

GOOGLE KEYWORD PLANNER

  • Go to Google Ads https://ads.google.com/
  • Sign In (or create an account and sign in)
  • At the top click Tools and Settings
  • Under the Planning section click Keyword Planner (or use the search bar to search for Keyword Planner)
  • Click on new Discover Keywords
  • Click Get Results
  • Google will tell you
    • Variations of the keywords
    • How often it is searched
    • If the competition is high or low
    • How much it costs to advertise for that phrase on Google


KEYWORDS EVERYWHERE

  • This is a little more complicated
  • Add the Keywords Anywhere extension to Google Chrome (there is a free version)
  • Open and Activate it
  • They require you to add an API Key,
    • Request the API Key to be emailed to you
    • Activate the API Key
  • Perform a search on Google
  • Keywords Everywhere will post the results on the Google search page.


 

 

KEYWORDS TO USE

 HIGHLY RECOMMENDED KEYWORDS

  • Jellyfish Lighting
  • Permanent LED Lighting
  • Permanent Christmas Lights (or Lighting)
  • Permanent Holiday Lights (or Lighting)
  • Your state and local cities specified

ADDITIONAL KEYWORDS

  • Permanent Soffit Lighting
  • Permanent Can Lighting
  • LED Track Lighting
  • Outdoor LED Lighting
  • Color changing LEDs
  • Game Day Lighting (variations like Permanent game day lighting)
  • Security Lighting (variations like Permanent Security Lighting)
  • Lots of others

OFF-SEASON KEYWORDS

  • Permanent outdoor led strip lights waterproof
  • Permanent outdoor house led lights
  • Outdoor led lights
  • Outdoor led motion sensor light
  • Led lights outdoor waterproof
  • Led outdoor wall lights
  • Outdoor led light fixtures
  • Commercial led outdoor lighting
  • Led outdoor security lights
  • Motion activated outdoor led light
  • Led lights for outdoor fixtures
  • Outdoor color changing led lights
  • Color changing outdoor lighting
  • Programmable outdoor lights
  • Exterior house lights
  • Soffit lighting
  • Outdoor house illumination
  • Security lighting
  • Best permanent outdoor lights
  • Accent lighting

 

Keyword SEO Difficulty Total Volume
Permanent Christmas Lights 30 3600
Security Lighting 37-65 9900
Outdoor Color-Changing Lights 44 1600
Permanent Holiday Lights / Lighting 36 480
Year Round Christmas Lights 57 390
DIY Permanent Christmas Lights 36 260
Customizable Christmas Lights 47 1,300
Programmable Outdoor Christmas Lights 62 210
Permanent Christmas Lights Utah 20 140
Christmas Light Kits 43 210
Permanent Christmas Lights Installation Near Me 26 110
Color Changing Soffit Lights 54 110
Track Christmas Lights 38 110
Christmas Lights That Change Color 69 4,400
Color Changing Christmas Lights 68 4,400
Holiday Lighting / Lights 41 12,100
Permanent Outdoor LED christmas lights 35 30
Gutters With Lights Built In 49 30
Programmable Christmas Lights 48 2900
Color Changing LED Christmas Lights 57 1,900
Christmas Lighting 73 246000
Permanent Christmas Lights Near Me 28 260
Outdoor Under Eave Lights 62 260
Under Eaves LED Lighting 49 390
Programmable Holiday Lights 57 40
Color Changing Outdoor Lights 67 1,600
Outdoor Lights That Change Color 77 1,600
Permanent Christmas Lights Installation 22 70
Permanent Christmas Lights Review 55 70
Outdoor Color Lights 77 1,300
Soffit Lighting 44 8,100
Christmas Lighting Near Me 62 201,000
Recessed Lighting Outdoor 69 3,600
Patio Lighting 76 49,500
LED Lights For Houses 62 1,900
Controllable Christmas Lights 62 2,900
App Controlled Christmas Lights 68 2,400
Smart Christmas Lights 81 2,900
Holiday Outdoor Lighting 78 1,300
Accent Lighting 48 6400